Relationship / Field Marketing Team Lead


About Protocol Labs

Protocol Labs drives breakthroughs in computing to push humanity forward. Protocol Labs is a product-development lab, but behind the protocols and tools we build, behind the research and implementations, are passionate people, teammates, and community members. Most teams in the Protocol Labs Network are fully distributed and work remotely around the world. Engineers, researchers, and operators work in the open to improve the internet — humanity's most important technology — as we explore new advances at the intersection of many exciting fields (crypto, networks, distributed systems) and cultures (startups, research, open-source, distributed work).

Relationship Marketing at Protocol Labs

You might have heard of Field Marketing or Channel Marketing. Maybe you’ve heard of Partner Marketing or Analyst Relations. This role does all of these things. At Protocol Labs (PL), much of our focus centers around low-level internet protocol software, decentralized storage, blockchain technology, and cryptocurrency, we also know that marketing to our target audience is key to our success. Relationship Marketing works in a highly cross-functional manner, collaborating closely with Storage Providers, Analysts, Partners, Product Marketing, Operations, Engineering and Business Development as well as the broader community. This role is being sourced for the Ecosystem Team and will report to the Head of Product Marketing. Responsibilities include but are not limited to working very closely with Storage Providers (SPs), Market Analysts, Partners and Vendors to better understand their needs and deliver world-class support. In addition, this role will attend events where all SPs, Analysts and Partners will be while growing our ecosystem through all of the traditional marketing tactics.

In Relationship Marketing at Protocol Labs, you will…

  • Work with analyst relations stallworths
  • Manage partner/vendor relations
  • Partner with Storage Providers
  • Deeply understand how to create and execute field marketing campaigns needed to reach the ecosystem
  • Advocate for our existing SP/AR/Partners and be informed about their needs and how to help them be successful on the Filecoin Network
  • Understand the competitive landscape
  • Track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
  • Create a comprehensive strategy on how to create pipeline, drive funnel growth, progress SPs through nurture, and ensure effective onboarding into the Filecoin Network

You may be a fit for this role if you…

  • Have a passion for technology
  • Prioritize teamwork and love to acknowledge the contributions of your peers
  • Get energy from frequently interviewing SPs/ARs/Partners and Vendors and deeply understanding what they care about most
  • Pride yourself on excellent oral and written communication skills
  • Have created multimedia marketing campaigns that synthesize complex content into understandable learnings
  • Have successfully built field marketing functions from the ground up
  • Thrive working cross-functionally and collaboratively alongside a diverse set of technical stakeholders, partners, and other interested parties
  • Are a self-starter and enjoy creating order out of ambiguity, frequently evolving needs, and priorities
  • Excel at working through internal and external teams to accomplish broad-ranging outcomes
  • Have a passion for participating in events where you will attract potential storage providers
  • Can travel frequently to ensure Filecoin is reaching Storage Providers on their terms
  • Have proven success in dealing with industry analysts and industry luminaries
  • Can build a comprehensive field marketing strategy including but not limited to social media campaigns, website optimization, lead capture, email nurture, opportunity progression, and smooth onboarding

Bonus points:

  • Demonstrated success as a product spokesperson on a national or global level
  • Previous experience with press and media
  • Experience and interest in blockchain technology and distributed systems
  • Experience with open source communities and projects
  • Experience with distributed organizations
  • Background in software engineering
What’s it like to work at Protocol Labs?
Protocol Labs' mission is to improve humanity’s most important technology, the Internet. We build protocols, systems, and tools to improve how it works. Today, we are focused on how we store, locate, and move information. Our projects include IPFS, Filecoin, libp2p, and more.
As a distributed team, we hire anywhere in the world, and at various levels of experience (entry, senior, staff). We look for people with unique perspectives and diverse backgrounds.
We have a great benefits package, including parental leave, contributions to your retirement, competitive pay, and unlimited time off. For U.S.-based employees, we also provide platinum-level health, dental, and vision coverage for you and your family.

If you’re passionate about the future of computing and a more democratized internet, we want to talk to you.


GDPR for Job Applicants and Candidates

When you apply to a job on this site, the personal data contained in your application will be collected by Protocol Labs, Inc. (“Protocol Labs”), which is located at 427 N Tatnall St #51207, Wilmington, Delaware 19801 and can be contacted by emailing legalrequests[at]  Protocol Labs’ data protection team can be contacted via legalrequests[at]  Your personal data will be processed for the purposes of managing Protocol Labs’ recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by Protocol Labs, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Protocol Labs to help manage its recruitment and hiring process on Protocol Labs’ behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards.

Your personal data will be retained by Protocol Labs as long as Protocol Labs determines it is necessary to evaluate your application for employment or to assist in the hiring process. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have the right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.