Director of Marketing


About Protocol Labs

Protocol Labs drives breakthroughs in computing to push humanity forward. Protocol Labs is a product-development lab, but behind the protocols and tools we build, behind the research and implementations, are passionate people, teammates, and community members. Most teams in the Protocol Labs Network are fully distributed and work remotely around the world. Engineers, researchers, and operators work in the open to improve the internet — humanity's most important technology — as we explore new advances at the intersection of many exciting fields (crypto, networks, distributed systems) and cultures (startups, research, open-source, distributed work).

Protocol Labs is seeking a Director of Marketing to join their growing team. This is a new and elevated role and will be critical to driving the overall growth, branding, and communications for this leading Web3 Lab and its portfolio companies and protocols. The management team and entire employee base are passionate about decentralization and the positive impact Protocol Labs and their companies have on society. The successful Head of Marketing will share that vision.

The successful candidate will make an impact in the following ways:

  • Lead all efforts to amplify IPFS, Filecoin, and all of Protocol’s projects by overseeing the planning, development, and execution of marketing, branding, thought leadership, growth, and advertising.

  • Play a key role in all growth initiatives and have leadership in areas that range from creative influence to business strategy.

  • Be the chief storyteller and act both as the architect and steward of the initiatives by telling the brand stories and inviting consumers, developers, and partners to participate in the journey.

  • Serve as a customer champion to align the entire organization around its mission of improving all of our lives through technology.

  • Build, coach, and scale the geographically distributed marketing team with a global strategic view.

  • Grow the current team by 2-3x this year, with a strong focus on senior hires, including Senior Content Lead, Senior PR Lead, and Senior Digital Marketing Lead.

  • Oversee and lead all aspects of marketing as Protocol Labs transitions from a centralized marketing function to a model where marketing leaders are embedded in different projects and products.

  • Audit the current state of the marketing organization and create a clear strategy and clear dashboards/metrics for success. Manage the execution of a highly structured marketing plan in a precise manner. Ensure all department goals align and all targets are being met.

  • Utilize a variety of marketing strategies/campaigns tailored to different projects/products, including traditional media (i.e., TV), digital media, content, public relations, events (especially those highlighting the organization’s thought leadership), performance marketing, and regionalization/localization.

  • Lead marketing efforts to three distinct but complementary audiences: consumers, developers, and enterprises.

  • Lead internal marketing efforts to the existing, passionate Protocol Labs community and external marketing efforts to target customer bases and the Web3 community.

  • Provide the voice of the customer to drive innovation, map customer demand, and build a business around where customers are going.

  • Ensure brand and consumer experience remain consistent across Protocol Labs’ earned, owned, and paid footprint.

  • Champion in-depth data analytics combined with customer/stakeholder insights to provide a robust understanding of the current market and its future direction.

  • Establish and communicate marketing goals and strategies and overall execution of marketing initiatives, with a particular focus on the continuous expansion of Protocol Labs’ products and services, fulfilling Protocol Labs’ purpose and protecting Protocol Labs’ core values.

  • Act as a highly organized leader with strong communication and relationship-building skills, demonstrating keen emotional intelligence, charisma, influence, and integrity.

  • Develop and manage the marketing budget and set the direction for allocation of marketing resources across the company.

  • Assist in creating and presenting the marketing plan and strategy across the enterprise. Determine KPIs for the Marketing Department, provide oversight and execution of effective campaigns, ensure that costs are fully justified by growth objectives and revenue goals, and maintain/expand a metrics-based approach to spending.

  • Oversee third-party marketing vendors, including Protocol Labs’ existing agency partners.

  • Maintain a leadership role in the industry by speaking at and attending relevant industry events and ensuring internal resources are developed and serve as educators and ambassadors as appropriate.

  • Produce high quality content that positions Protocol Labs as an industry thought leader, including podcasts, tweets, whitepapers, case studies, webinars, blogs, etc.

  • Effectively understand the competitive environment and Protocol Labs’ unique value-add to support growth.


  • 10+ years related experience in marketing and management, including digital marketing. Previous experience with a high growth/complex business, blockchain, or technology-related company preferred.

  • Experience (and continued interest in) working with a lean team and playing an active role in company growth. Demonstrated experience scaling an organization with significant growth across multiple verticals.

  • Ability and willingness to create processes and procedures from scratch.

  • Experience with community building (i.e., storytelling, creating a shared narrative, aligning different product owners, etc.). Experience working with developer communities, preferred.

  • Experience with metrics-based marketing.

  • Proven management and leadership experience over a creative team. Ability to establish structure, assign and manage teams, and keep them focused and accountable. Ability to coach team members and grow them into more senior roles.

  • Ability to effectively organize, prioritize, take ownership, strategically plan, and consistently produce deliverables on time.

  • Proven experience and success across multiple verticals and disciplines of marketing (product marketing, branding, social media, performance marketing), internal communications, and business development.

  • Exceptional knowledge of marketing best practices and platforms.

  • Clear, effective communication skills to support collaboration and keep the management team well informed.

  • Hands-on leader experienced in shaping the strategic vision and effectively communicating that vision throughout the organization and to customers through marketing plans.

  • Strength of character and ability to understand and bring together sometimes diverging interests of company stakeholders in the best interest of the organization as a whole.

  • As a member of the company’s management team, the Director of Marketing is expected to exemplify the highest standards of personal and professional integrity. S/he should be a values-based leader who can build and maintain a high integrity culture.

  • Respected leader who can assess, retain, and develop talent as well as attract industry experts to support strategic initiatives.

  • Experience “speaking the language” of a cutting-edge tech community and willingness to learn the nuances of the crypto world.
What’s it like to work at Protocol Labs?
Protocol Labs' mission is to improve humanity’s most important technology, the Internet. We build protocols, systems, and tools to improve how it works. Today, we are focused on how we store, locate, and move information. Our projects include IPFS, Filecoin, libp2p, and more.
As a distributed team, we hire anywhere in the world, and at various levels of experience (entry, senior, staff). We look for people with unique perspectives and diverse backgrounds.
We have a great benefits package, including parental leave, contributions to your retirement, competitive pay, and unlimited time off. For U.S.-based employees, we also provide platinum-level health, dental, and vision coverage for you and your family.

If you’re passionate about the future of computing and a more democratized internet, we want to talk to you.


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When you apply to a job on this site, the personal data contained in your application will be collected by Protocol Labs, Inc. (“Protocol Labs”), which is located at 427 N Tatnall St #51207, Wilmington, Delaware 19801 and can be contacted by emailing legalrequests[at]  Protocol Labs’ data protection team can be contacted via legalrequests[at]  Your personal data will be processed for the purposes of managing Protocol Labs’ recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by Protocol Labs, which are the solicitation, evaluation, and selection of applicants for employment.

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Your personal data will be retained by Protocol Labs as long as Protocol Labs determines it is necessary to evaluate your application for employment or to assist in the hiring process. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have the right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.